Broadband Bundling [E-Book]: Trends and Policy Implications / Organisation for Economic Co-operation and Development
Paris : OECD Publishing, 2011
67 p. ; 21 x 29.7cm.
englisch
10.1787/5kghtc8znnbx-en
OECD Digital Economy Papers ; 175
Science and Technology
Full Text
Bundling can provide both benefits and drawbacks to broadband customers. In general, bundled services are less expensive when purchased together and consumer surplus from one good in the bundle can help "subsidise" another less-valued element. Bundling also allows the integration of products in a way that benefits consumers such as by giving them unified billing, a common helpline number or the integration of voice mail message retrieval via the television set...