Interactive design : an introduction to the theory and application of user-centered design [E-Book] / Andy Pratt & Jason Nunes.
Pratt, Andy
Nunes, Jason.
Beverly, Mass. : Rockport Publishers, 2012
223 pages : illustrations (some col.)
Full Text
Table of Contents:
  • What is user-centered design (UCD) and why do we need it?
  • Collaborating with your team and your client
  • Goals, users, and success criteria
  • Getting to know your users
  • Know your competitors
  • Content is king
  • Guide, motivate, and engage the user
  • Building sitemaps and wireframes
  • Branding the experience
  • What can you learn from usability testing?
  • If you build it, they won't always come - marketing the experience
  • Watch, learn, and adapt - how can you apply UCD after a design has been
  • Completed
  • Looking into the future - what's next for user experience?.