How to price : a guide to pricing techniques and yield management [E-Book] / Oz Shy.
Shy, Oz, (author)
Cambridge : Cambridge University Press, 2008
1 online resource (xiv, 433 pages)
englisch
9780521887595
9780511754005
9780521715645
Full Text
Table of Contents:
  • Introduction to pricing techniques
  • Services, booking systems, and consumer value
  • Overview of pricing techniques
  • Revenue management and profit maximization
  • The role played by capacity
  • YM, consumer welfare, and antitrust
  • Pricing techniques and the use of computers
  • The literature and presentation methods
  • Notation and symbols
  • Demand and cost
  • Demand theory and interpretations
  • Discrete demand functions
  • Linear demand functions
  • Constant-elasticity demand functions
  • Aggregating demand functions
  • Demand and network effects
  • Demand for substitutes and complements
  • Consumer surplus
  • Cost of production
  • Exercises
  • Basic pricing techniques
  • Single-market pricing
  • Multiple markets without price discrimination
  • Multiple markets with price discrimination
  • Pricing under competition
  • Commonly practiced pricing methods
  • Regulated public utility
  • Exercises
  • Bundling and tying
  • Bundling
  • Tying
  • Exercises
  • Multipart tariff
  • Two-part tariff with one type of consumer
  • Two-part tariff with multiple consumer types
  • Menu of two-part tariffs
  • Multipart tariff
  • Regulated public utility
  • Exercises
  • Peak-load pricing
  • Seasons, cycles, and service-cost definitions
  • Seasons: fixed-peak case
  • Seasons: shifting-peak case
  • General computer algorithm for two seasons
  • Multi-season pricing
  • Season-interdependent demand functions
  • Regulated public utility
  • Demand, cost, and the lengths of seasons
  • Exercises
  • Advance booking
  • Two booking periods with two service classes
  • Multiple periods with two service classes
  • Multiple booking periods and service classes
  • Dynamic booking with marginal operating cost
  • Network-based dynamic advance booking
  • Fixed class allocations
  • Nested class allocations
  • Exercises
  • Refund strategies
  • Basic definitions
  • Consumers, preferences, and seller's profit
  • Refund policy under an exogenously-given price
  • Simultaneous price and refund policy decisions
  • Multiple price and refund packages
  • Refund policy under moral hazard
  • Integrating refunds within advance booking
  • Exercises
  • Overbooking
  • Basic definitions
  • Profit-maximizing overbooking
  • Overbooking of groups
  • Exercises
  • Quality, loyalty, auctions, and advertising
  • Quality differentiation and classes
  • Damaged goods
  • More on pricing under competition
  • Auctions
  • Advertising expenditure
  • Exercises
  • Tariff-choice biases and warranties
  • Flat-rate biases
  • Choice in context and extremeness aversion
  • Other consumer choice biases
  • Warranties
  • Exercises
  • Instructor and solution manual
  • To the reader
  • Manual for chapter 2: demand and cost
  • Manual for chapter 3: basic pricing techniques
  • Manual for chapter 4: bundling and tying
  • Manual for chapter 5: multipart tariff
  • Manual for chapter 6: peak-load pricing
  • Manual for chapter 7: advance booking
  • Manual for chapter 8: refund strategies
  • Manual for chapter 9: overbooking
  • Manual for chapter 10: quality, loyalty, auctions, advertising
  • Manual for chapter 11: tariff-choice biases and warranties
  • References
  • Index.