Reaching the interactive customer : integrated services for the digital world [E-Book] / Mai-lan Tomsen, Ron Faith.
Tomsen, Mai-lan, (author)
Faith, Ron, (author)
Cambridge : Cambridge University Press, 2003
1 online resource (166 pages)
englisch
9780511547072
9780521816700
Full Text
Table of Contents:
  • 1. Permeation of the Information Age
  • 2. Interactive Devices
  • 3. Interactive Audio
  • 4. Visual Evolution
  • 5. Monitoring through Devices
  • 6. Balancing Act
  • 7. Targeting the Interactive Consumer.