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Handbuch Methoden der Bibliotheks- und Informationswissenschaft : Bibliotheks-, Benutzerforschung, Informationsanalyse /
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Bibliotheken im Web 2.0 Zeitalter : Herausforderungen, Perspektiven und Visionen /
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Library statistics for the twenty-first century world : proceedings of the conference held in Montreal on 18-19 August 2008 reporting on the Global Library Statistics Project /
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Event-Marketing in Bibliotheken /
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Libraries beyond their institutions : partnerships that work /
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Management, marketing and promotion of library services based on statistics, analyes and evaluation /
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Spielball Bibliotheken : neue Konzepte - neue Wege der Zusammenarbeit /
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Bücher kommunizieren : das PR-Arbeitsbuch für Bibliotheken, Buchhandlungen und Verlage /
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The visible librarian : asserting your value with marketing and advocacy /
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Education and research for marketing and quality management in libraries : satellite meeting Quebec, August 14 - 16 Aout 2001 /
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Auf dem Weg zur bibliotheksspezifischen Öffentlichkeitsarbeit : Bilanz und Perspektiven der organisatorischen Kommunikation von Bibliotheken in Deutschland /
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Information marketing /
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Materialen zum Bibliotheksmarketing : Vorlesungsmanuskript /
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14
Adapting marketing to libraries in a changing and world-wide environment : papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 /
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Controlling und Marketing in wissenschaftlichen Bibliotheken (COMBI) 3. Beiträge des COMBI-Kolloquiums zur Analyse und Umsetzung der Projektergebnisse : Entwicklung einer praxiswirksamen Marketingstrategie für Hochschulbibliotheken am Beispiel der Universitätsbibliotheken Düsseldorf und Magdeburg /
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Die benutzerorientierte Bibliothek : Konzepte, Ideologien, Perspektiven /
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Sponsoring für Bibliotheken /
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Marketing matters : an SLA information kit /
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How to market your library service effectively : and enjoy it in the process! /
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Marketing concepts for libraries and information services /
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