Consumer Research Methods in Food Science [E-Book] / edited by Carlos Gómez-Corona, Heber Rodrigues.
This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disci...
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Full text |
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Personal Name(s): | Gómez-Corona, Carlos, editor |
Rodrigues, Heber, editor | |
Edition: |
1st edition 2023. |
Imprint: |
New York, NY :
Humana Press,
2023
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Physical Description: |
XII, 472 pages 110 illustrations, 84 illustrations in color (online resource) |
Note: |
englisch |
ISBN: |
9781071630006 |
DOI: |
10.1007/978-1-0716-3000-6 |
Series Title: |
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Methods and Protocols in Food Science
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Subject (LOC): |
- Consumer research in food science: history, objectives, ethics, and general principles
- The historical development of food systems and heritage
- Sensory and Multi-sited Ethnographic Methods for Consumer Research
- Consumer research through cookbooks and cooking shows: Linguistics, Cultural Studies, and Media Studies
- The analysis of images in consumer research
- A structural approach to social representations of food and beverages: some methods to scientifically study lay thinking
- Perception and representation: Sorting task and Projective mapping
- Measure of the verbal emotional responses triggered by food products
- Implicit methods of food wanting
- Methods for studying multisensory perception in consumer research
- Doing (consumer) research with children: what's new?
- Creativity
- Qualitative data analysis: Challenges and opportunities for food researchers
- Consumer research in social media: guidelines and recommendations
- Research through scenarios
- Implementing eye tracking technology in experimental design studies in food & beverage advertising
- Field Studies in Food Settings: Lessons Learned and Concrete Cases
- Econometric tools for food science
- Product portfolio management
- Use of lexicometry in sensometrics, an essential complement to holistic methods. An original methodology
- Concept and packaging testing in the food industry
- Measuring desirability using reaction cards method. Meal evaluations: Studying foods and beverages in the meal context
- Studying future food scenarios with design fiction.