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The journey mapping playbook : a practical guide to preparing, facilitating and unlocking the value of customer journey mapping /
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The customer experience playbook : a practical guide for customer experience leaders /
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UX fundamentals for non-UX professionals : user experience principles for managers, writers, designers, and developers /
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Marketing renewable energy : concepts, business models and cases /
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Fuzzy optimization and multi-criteria decision making in digital marketing [E-Book] /
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Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele /
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