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Marktforschung : Grundlagen und praktische Anwendungen /
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The journey mapping playbook : a practical guide to preparing, facilitating and unlocking the value of customer journey mapping /
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The customer experience playbook : a practical guide for customer experience leaders /
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Meine Marke : was Unternehmen authentisch, unverwechselbar und langfristig erfolgreich macht /
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UX fundamentals for non-UX professionals : user experience principles for managers, writers, designers, and developers /
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Buyer Personas : wie man seine Zielgruppen erkennt und begeistert [E-Book] /
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Marke statt Meinung : die Gesetze der Markenführung in 50 Antworten /
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Marketing renewable energy : concepts, business models and cases /
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Events professionell managen : das Handbuch für Veranstaltungsorganisation /
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Marktforschung : Grundlagen und praktische Anwendungen /
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Grundlagen des Marketing /
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Praxishandbuch Augmented Reality für Marketing, Medien und Public Relations /
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Fuzzy optimization and multi-criteria decision making in digital marketing [E-Book] /
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Storytelling : [die Zukunft von PR und Marketing] /
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Reality Bites : Best Practices & Erfolgsfaktoren im B2B-Marketing /
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Einstellungssache : Personalgewinnung mit Frechmut und Können [E-Book] /
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Geistiges Eigentum erfolgreich verwerten : Technologietransfer und Innovation aus der Wissenschaft /
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Etwas etwas anders machen : ... und dadurch besser verkaufen /
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Marketing : Grundlagen für Studium und Praxis /
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Social Media Marketing und Recht /
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