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E-Book
Fuzzy optimization and multi-criteria decision making in digital marketing [E-Book] /
Kumar, Anil
2015
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Stated choice methods : analysis and applications /
Louviere, Jordan J.
2000
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Marketing
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INM-8
1
ZB
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Dash, Manoj Kumar
1
Hensher, David A.
1
Kumar, Anil
1
Louviere, Jordan J.
1
Swait, Joffre D.
1
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decision making
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mathematical model
business economics
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business management
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marketing
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statistical analysis
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DPAD - Data mining, text mining, big data
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MSU - Economic analysis
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MWE - Decision theory, game theory
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MWHF - Experimental design, variance analysis
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YPD - Business economics
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