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Education and research for marketing and quality management in libraries : satellite meeting Quebec, August 14 - 16 Aout 2001 /
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Adapting marketing to libraries in a changing and world-wide environment : papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 /
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Materialen zum Bibliotheksmarketing : Vorlesungsmanuskript /
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Sponsoring für Bibliotheken /
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Marketing matters : an SLA information kit /
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1997
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Marketing concepts for libraries and information services /
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Die effektive Bibliothek. 2. Anhänge : Endbericht des Projekts Anwendung und Erprobung einer Marketingkonzeption für öffentliche Bibliotheken.
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Marketing the information profession to the information society /
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Die effektive Bibliothek. 1. Texte : Endbericht des Projekts Anwendung und Erprobung einer Marketingkonzeption für öffentliche Bibliotheken.
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