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Nalini, N.
2024
Table of Contents:
“... Of Gamification In Human Resources Brand Development -- Part III: Edutainment and Gamification -- Compatibility of Edutainment and Traditional Methods in the University's Educational Environment -- The Immersive Approach and Gamification: New Forms of Educational...”2024
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Dwivedi, Yogesh K.
2024
Table of Contents:
“...-Bikes: Prioritization of Decision Factors Using AHP -- From Screens to Shopping Carts: Unraveling the Impact of Digital Influencers Credibility on Hyper-Local Brand Perception and Purchase Intentions -- Modeling the Supply Chain Risk and Barriers to Electric...”2024
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Dwivedi, Yogesh K.
2024
Table of Contents:
“... Selection Decisions on OTT Platforms -- How Successful online Platforms Create Value -- Institutional Voids and Digital Ecosystems of India's Public Sector -- How Social Media Marketing Enhances Brand Communities Engagement: Developing An integrated Model Using...”2024
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Dang-Pham, Duy
2024
Table of Contents:
“.... Harmonious and Obsessive Passion Influence Consumers' Support for Technology Products through Brand Addiction -- Chapter 10. Explanation of a Sustainable Digital Transformation Process in a Firm....”2024
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Brandão, Daniel
2024
Table of Contents:
“...User Experience and Interface Design -- Pedagogy, Society and Design Practice -- Branding Design -- Game Design and Virtual Environments -- Design Strategies and Challenges....”2024
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Alareeni, Bahaaeddin
2024
Table of Contents:
“..., Love" and "Ticket to Paradise" -- The Influence of Digital Marketing on Tourist Decision with Brand Image as an Intervening Variable : A Study at a Hotel in Bali -- The Analysis of Visual Appearance of Coffee Product Packaging on the Purchase Decisions...”2024
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Corvello, Vincenzo
2024
Table of Contents:
“... the Urban Heat Island (UHI) -- Solving the Mobility Problem Through Telework -- The Role of Mayadeen (Roundabouts) in City Branding: The Case of Jeddah -- Addressing Urban floods and Water Scarcity in Cities the Case of Hyderabad -- Intelligent Control (Management...”2024
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Buallay, Amina
2024
Table of Contents:
“... and future research directions -- A Study on Opportunities and challenges of Fashion Products via Social Commerce amongst young adults in Bangalore with reference to Social media influencers -- The Future of Luxury Brand Management: A Study on the Impact of New...”2024
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Alareeni, Bahaaeddin
2024
Table of Contents:
“...Augmented reality applied to journalism -- The challenges of new central banks Crypto-currencies: CDBC -- Police Professionalism Branding on Youtube Account @86CustomProtectionNET -- Review for Virtual Reality to Unlock Marketing Potential-A...”2024
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Alareeni, Bahaaeddin
2024
Table of Contents:
“... in Strategy -- Leveraging Social Media Marketing and Brand Awareness for Enhancing Purchase Intention in the Food and Beverage Industry Post-COVID-19 -- Investigation Of Product Experience and Brand Trust ‎on Customer Loyalty Based In Bali, Indonesia (The ‎Case...”2024
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Banerjee, Sharmistha
2024
Table of Contents:
“... are Impacting Society Perspectives from Brand Communication to World Peace Promotion -- Perceiving Museum as a Way to Living Culture A Step towards Cultural Sustainability -- Innovation for Effective low-cost Processing of Assam Lemon....”2024
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Coelho, João P.
2024
Table of Contents:
“... of Multi-trip Vehicle Routing -- Time-dependency of Guided Local Search to Solve the Capacitated Vehicle Routing Problem with Time Windows -- Federated Learning for Credit Scoring Model using Blockchain -- PhishVision: a Deep Learning based Visual Brand...”2024
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Table of Contents:
“...The role of designers in city branding process: a conceptual model -- Problematics of a territorial brand visual identity creation: Portalegre territory as a case study -- Learning by Design - Learning by exposing my Design Methods -- Visual thinking...”
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